maybe track the letters "Coca Cola" on the wall. I'm assuming there's no huge, drastic camera move happening here. You said you're getting a little bit of drift?
I would track at least 2 spots on this thing, probably more like 4, and average them together. The pipe would work, like Mike said, and you could also track the Coca Cola letters. If the track drifts on them, in the tracking options try changing it from "Luminance" to "RGB", cuz the red channel on this image is probably nice and contrasty. If it still drifts, leave it on whichever worked better (luminance or RGB), and click the little box that says "adapt feature on every frame".
Also, if there's rotation in this, you're going to want to be careful where you track both the position and the rotation. For example, if you're going to use compositing to replace the image of the pipe, or maybe put a picture of something like a bottle sitting on the pipe, you'll obviously want to track the position at the pipe, and the rotation and scale elsewhere, like the Coca Cola letters. But, if you're trying to replace the Coca Cola letters on the wall with your own advertisement, then track the position of the letters, and use the pipe for tracking rotation and scale.
another thing you could do is pre-comp this footage, and in the pre-comp, add a levels adjustment and really turn up the contrast. like, REALLY, REALLY high! then go back into the other comp and it should track fine. when you're done and you have your track, just go delete the levels adjustment.
if I was replacing the Coca Cole letters with my own letters, I would track four points on the word Coca Cola. Imagine you drew a box around the words Coca Cola. I would track the letters as close to the four corners of that imaginary box as I could. then I would average all four of them together using this script:
http://www.aenhancers.com/viewtopic.php?t=136
I would apply that averaged track data to a null layer or a solid with the invisibility turned off. then I would track the center of the letters, and have the scale and rotation tracking the pipe in the corner. I would apply that data to a second solid.
then i would copy/paste the rotation and scale keyframes from the second solid onto the solid with the averaged position data.
then i would parent my new advertisement layer to that solid.
holy crap, can I babble or what?! sorry that's so long, just trying to be thorough...

hope that helps! if not, post the footage and I'll track it while video capturing my screen, then i'll post the video.